Russell Davies

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I've spent 30 years thinking about what happens when marketing and services meet the internet. Someone doing due dilligence on a company I advise called me on that claim recently, saying that the internet wasn't even 25 years old. Kids these day eh? For the benefit of any future auditors, I can't prove when I started thinking about these things, but, at minimum, while working at DFSD Bozell Worldwide, somewhere between 1993 and 1995, I was the strategist on a campaign for Greene King IPA which asked people to send email responses to a TV campaign. Email. That was the internet. A lot of that has been as a communications strategist for advertising agencies and their clients. Some of it has been as a consultant. More recently it's been as Director of Strategy for the Government Digital Service and Chief Marketing Officer for Bulb. I'm currently Marketing and Product Director for The Modern House.

The Power of Dreams (pdf) | I was the strategist behind this advertising campaign for Honda. I wrote a paper about what we did, and why. You can read it on my blog. It won awards

GDS Design Principles | The design principles are probably the best expression of the strategic work we did at GDS.

Short Third Person Bio:

Russell Davies is a writer and strategist. He thinks about what happens when organisations and services meet the internet and he builds things to find out more. He's worked on communications and digital strategies for organisations like Honda, Nike, Microsoft, Apple, the Government Digital Service and the Co-op. He's currently Marketing and Product Director for The Modern House.

Less Short Third Person Bio:

Russell Davies is a writer and strategist. He's spent thirty years working with organisations like Nike, Apple, Microsoft, Honda and LOCOG (London 2012) figuring out what happens when organisations and services meet the internet. He was Director of Strategy for the Government Digital Service, CEO of Doteveryone and Chief Marketing Officer for Bulb.

He cofounded Newspaper Club and RIG, is a Contributing Editor for Wired Magazine and is an investor in Run An Empire, Surfboard, Juno and Breakroom.

In his spare time he's been blogging regularly since 2003, made a BBC programme (mp3) about the 'Internet of Things', organised the Interesting conferences and written a book about great British cafes. He talks regularly at tech/culture conferences and relentlessly mucks about on the internet. As far as he knows he's the only person ever to have won an APG Gold Award for Planning and a DandAD Black Pencil for Writing.

His work has featured at the Museum of Modern Art in New York and the Royal Academy Summer Exhibition.