When I first started this site I imagined it would be a repository of smart thinking, intellectual rigour and provocative ideas - all focused on the discipline and practise of account planning. Instead, of course, it became a random bunch of disconnected observations, apostrophe errors and photos from hotel windows.
But if you were looking for such a site you could do no better than visit adliterate; Richard Huntington's brilliant new blog.
He's a top planner and he writes like a charm. I'd especially recommend scrolling down to the 'the ads are as good as the programmes' entry and downloading the accompanying chart.
The UK ad business should be ashamed.
