Russell Davies

spain 4-0 ukraine

the hardest word

I was just chatting yesterday about the power of mistakes. And how the times when things go wrong are great occasions to see the humanity behind a brand. And then, this morning, Rob from ad-pit pointed out this brilliant recall ad from Asda. As Scamp points out, taking a problem and making it a moment where you can feel warmer towards a brand is a great achievement.

And can't you feel the innocent influence in there too?

brazil 1-0 croatia

france 0-0 switzerland

south korea 2-1 togo

innocent summer planning

This is a great example of the kind of thing a blog can distribute for you. A simple, fun, interesting idea, related to the values of the brand, that gives a little bit of extra value to your real fans - the people who've made a little bit of effort to opt into a relationship with you.

I shall be attempting as many of these as I can this summer and will report back on progress.

Actually, maybe we could try it communally, and set up a flickr group to show how we're doing.

italy 2-0 ghana

usa 0-3 czech republic

commentary woes

I've noticed that many of my fellow bloggers (many of them British expats in the US) are troubled by the American commentary they're lumbered with while watching the World Cup. I thought the above might cheer them up. It's from Soccer AM who do a note perfect imitation of a US commentary style whenever they report on Boston United. (For those that might not know, Boston is a small town in Lincolnshire, and League 2, as well as being a large city in the US. Have I over-explained that joke?)

Anyway.

What ever did we do before YouTube?

 

australia 3-1 japan