the apg is on fire

The APG is doing some great stuff at the moment. Much better than when I was doing it. The Creative Strategy Awards have had a smart overhaul and now feature a huge cash prize. I suggest you enter. And the evening meetings are going from strength to strength, first Jon Steel, then Megan Thompson talking about M&S and now Paul Feldwick talking about planning and poetry. Brilliant. Here's the description from the APG email:

Paul will discuss how poetry can reveal for planners some aspects of what we do in the ad business that we may not have fully appreciated.  Including...

~  the nature of the imaginative or creative process, and how to encourage it
~  the possibilities of language – sounds, rhythm, rhyme, incantations, spells, laments….
~  how words can be used to create feelings and evoke all five senses
~  the power of ambiguity (and even nonsense) – the multivalent image

Paul Feldwick started his career as an account executive and became one of BMP's and London's most highly regarded planners.  He went on to run the hugely successful planning function at BMP and over the years increasingly worked for DDB as a global network, developing a global framework for planning advertising and helping to found DDB University.   He was Convenor of Judges for the IPA Effectiveness Awards in 1988/90, and has written and lectured extensively on how advertising works and brand equity, amongst other things. His book, What Is Brand Equity Anyway?, was published in 2002.   Paul has also been Chairman of the APG and the AQR, and is a Fellow of the IPA and of the MRS.

Date:  Thursday 8th March 2007
Time:  6.45pm for a 7pm start (finish about 8.15pm)
Venue:  M&C Saatchi, 36 Golden Square, London W1
All welcome:  but pls email so we can get an idea of numbers steve at apg.org.uk

If you can you must go to this. Mr Feldwick is the real planning deal, an ingenious, rigorous thinker and a nice man. Of course, I can't go, so can someone record it for me?

So well done the APG. The only remaining things to fix is the website, but I think that might actually be my fault.

Comments

[Richard]

There is one particularly significant rule change for the global plannersphere. We have introduced a category for work from outside the UK. If you are sitting on strategic gold dust and creative work (in any discipline) that does it justice consider entering this celebration of great creative strategy. Click the link in Russell's post to find out more from the APG.

[Will]

Thanks to the APG for putting this on last night; it was fascinating.

[Russ]

Russell, thanks for your kind comments about APG activities. We've got some great speakers lined up for evening meetings in the coming months too - including your good self and John Grant... Look forward to more good feedback.