I found myself in Hamburg yesterday, with a couple of hours to spare, so, naturally I went to the Miniatur Wunderland. It is a magnificent place, run with a spendidly geeky sense of service.
They restrict the number of people who can come in at any one time - so everyone gets a better experience, which means there are sometimes queues. But their Waiting Time Forecast pages, tells you very specifically when they expect those queues to be so you can avoid them. Brilliant.

Good rules - especially the last one.
And they did a few simple things which made all the difference to the Miniature World experience.

There were many opportunities to press buttons and make stuff happen. Getting that irresistible spooky action at a distance' buzz.

That 'press a button and make something happen in the distance' urge is so primal I always wonder why more people don't design for it. I guess Interaction Designers find it boring to design, though the rest of us can't get enough of it.

The lighting cycled between day and night every 20 minutes or so. Meaning the value of all the displays was instantly and easily doubled - beautiful in the light, beautiful in the dark.


Of course, being proper modellers they didn't just switch the lights on and off, they created dawn and dusk via the elegant deployment of different coloured strips.

And they thought about the long zoom. The place is huge, room after room of lay-out, but there's always some little detail or moment to notice.
And some of it is just beautiful.
It got me thinking about LyddleEnd2050 again. Now that Interesting's done I need to get a venue or something organised for that.