I'm always looking for reasons not to buy things I like. ie: there are lots of products I might buy, lots of good reasons to do so, but that doesn't help with making choices, what I really need is more reasons to eliminate things.
For instance, John Smedley.
On paper they're right up my street. Made in the East Midlands. High quality. Comfortable but fashion-y enough. I'm always tempted by a bit of John Smedley. But now - hurrah! - I don't have to be. They've ruled themselves out by giving Boris a Get Brexit Done scarf. I can never think about them again.