why advertising's in decline...
...because we're not using stuff like this any more.
They are apparently stock letterheads from 1963. They were meant for ad folk to use to catch a clients eye. And they are fantastic. They were found and collected by Dan Goodsell and there are more and a ton of other brilliant stuff at a sampler of things.
wyndcliffe
For those who've been kind enough to enquire how the holidays were, Anne has written about it very nicely here. And this is the cottage with the way-too-pale-for-relaxation-carpet.
And Anne, I think we all had a much more lovelier time than you've portrayed, and I think I speak for the whole family when I say thanks for booking the cottage, but is it healthy for us to be conducting our marriage via blog?
good name for a design company
Couldn't you imagine a design company calling themselves this? Like Neasden Control Centre?
russello
Doesn't all this web2.0 remind you of a previous age? Eveything's called something like Mispellr or WebSitee which is a cute modern varient of the sweet old fifies trick of everything being called whatitwaso. Brasso. Oxo. Pudlo. Leaving out a ltter is the 21st century version of adding an O.
Still, much better than that horrible early nineties made-up word craze.
clear positioning
Too many corporate positioning ideas are way too vague. This one isn't. I love this one.
And what I love about it is that this chaotic environment, which could be seen as a negative is made into a postive by the positioning. ie - if they'd promised 'holistic sewing machine solutions' this messy place would have seemed shoddy and lacklustre. But because they've said they're experts it makes them seem like real passionate tinkerers and obsessives. To me anyway.
And on the same theme; here's a joke at the expense of the US Democratic party and their horribly vague positioning. Which could stand for thousands of brands. We've all worked for brands that stand for anything.
