I've recently been working on a lot of what I've come to think of as 'slow projects'. Things like the Instorematic and Best Urban Places. And other things which are too slow even to have a URL. Not long ago the idea of a slow project would have horrified me; where's the nimbleness, the agility? But now I'm thinking that for some projects slow is both unavoidable and good (like slow cooking).
It's unavoidable because these are the kind of projects you do with your friends, because you want to. Money is involved but only as a lubricant, not as the point of doing it, so these projects are cheap. And you're only doing them because you want them to be really good, that's the point. And that means the awesome logic of the fast/cheap/good trio swings into place - dictating that if something's going to be both cheap and good it can't also be fast. And of course it can't be fast, because these are projects done in evenings and weekends, in people's own time.
So you learn patience, and you realise that those long pauses are opportunities for reflection and that extra goodness might result from all that extra mulling, from stepping away for a while. The excitement and energy of a headlong sprint to execution is addictive and it can get a lot done, it's mostly what my working life has been about. But I'm enjoying the slow way, it's almost like craft.
(And to everyone who I'm doing one of these projects with: this is not me dropping a hint, honestly)