lobbies

I've been sitting in the lobbies of lots of agencies recently. (For one reason or another) And it does seem there's an inverse relationship between the creativity of the agency and the presence of their own ads in reception. ie the more ads you see in reception, the worse they are. I think this is a good lesson. I think a creative environment that's full of its own work is going to suffer from some sort of closed feedback loop. Put your other people's ads on the wall, not your own