this is me ranting about design again. and the brain in some way. this is the inside of a yo sushi. looking out through the door. and what do you do when you see this sign? you pull. which, of course, is wrong. your back-brain or unconscious or whatever you're supposed to call it decodes what it says and tells you to pull. you need your conscious brain to go the step further - ie decode what it says, work out that it's on the other side of the door and that means you need to push. you shouldn't be engaging your conscious brain in decisions about getting through doors. hmm.
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