Who says there's no room for personal expression within the constraints of bureacratic stricture? If you wanted to find an analogy for brand management (and why would you?) ; think about this. There must be fairly clear and straightforward guidelines concerning what a bike on the road should look like. And yet the variety of actual bikes on the road is enormous. The average 'brand bible' is much more wooly, so different implementations of brands must be much more various than this. And yet, it doesn't matter. This is still, obviously, a bike.
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