Look, authentic is now a word you can just write on your brand/window. Presumably meaning 'authentic-looking' or, to put it another way 'not authentic'. So it becomes its own opposite. That's literally the most annoying thing ever. (see what I did there?)
Reminds me of all those conversations you have with clients where you write stuff and say 'obviously, this is just internal, it's not consumer-facing language' and the next thing you know it's plastered all over the point of sale.
We used to joke that no-one could fake authenticity like us. Seems we don't need to bother any more. We can just claim it.
it'd be nice to colour the 'hen' in the middle bright yellow with highlighter pen from the outside of the window one night.
"we're putting the 'hen' back in to authentic".
it might work.
(walks off blushing)
Posted by: funkypancake | August 03, 2004 at 08:04 PM
whassname
http://www.stanford.edu/dept/HPS/Baudrillard/Baudrillard_Simulacra.html
Posted by: rsaum | August 05, 2004 at 07:46 PM
blimey
Posted by: russell | August 06, 2004 at 08:11 AM