Thus far I've only found these two other bloggers from the conference. Don't disagree with anything they're saying so far. Going to be very tremulous about what they say about my bit.
Great job Russell. I have´nt been in to an APG in a few years and from the early blogs, it´s interesting to see that not much has changed:
Strange breakout sessions. A lot of people walking around, earnestly thinking they get it, or bits of it. Then a couple of speakers just blow everyone away, because they are so far ahead at getting it and doing it. I always found the whole thing very invigorating and refreshing. So good luck Russell, go in there and blow them away . Wish I was there.
The first day of the conference was pretty okay- it’s amazing to think that the 700+ individuals in the room do what I do for a living. Strange- guess it almost makes it a reputable profession. And it’s an interesting crowd- it almost feels like people are wearing their *rock star* personas for a day while away from the office. Kinda like in high school, when the former nerds from elementary school don a Metallica t-shirt and shift their identity from bookclub dork to hardcore punk.
The conference started out on a high note- the incitation by John Hunt got the room very exciting about the evolving role and definition of planning, as we move toward the new co-creative experience. I agree that creative is not a department in an agency, but, rather, a forte that we must all employ in all our output.
The panel was a bit disappointing- it was almost entirely focused on media and felt like it was a hard sell pushing for online media buys (by the Barbarian Guy and Yahoo- big shocker). I also found it ironic that the title of the panel was “The Changing Landscape” and yet every panelist was a Caucasian male- there was no female or minority representation, which does not reflect the changing landscape!
Overall, I do agree that we must go beyond creating for TV, and must move to more holistic concepts- it just felt like all three of the last presenters preached to that point.
I realise that you guys have just invented something new:
conferenceblogging, or maybe blogconferencing.
Amazing. Key finding of this planning conference so far.
Posted by: Sylvain L | August 02, 2005 at 02:04 PM
Great job Russell. I have´nt been in to an APG in a few years and from the early blogs, it´s interesting to see that not much has changed:
Strange breakout sessions. A lot of people walking around, earnestly thinking they get it, or bits of it. Then a couple of speakers just blow everyone away, because they are so far ahead at getting it and doing it. I always found the whole thing very invigorating and refreshing. So good luck Russell, go in there and blow them away . Wish I was there.
Posted by: Rodney Tanner | August 02, 2005 at 06:44 PM
The first day of the conference was pretty okay- it’s amazing to think that the 700+ individuals in the room do what I do for a living. Strange- guess it almost makes it a reputable profession. And it’s an interesting crowd- it almost feels like people are wearing their *rock star* personas for a day while away from the office. Kinda like in high school, when the former nerds from elementary school don a Metallica t-shirt and shift their identity from bookclub dork to hardcore punk.
The conference started out on a high note- the incitation by John Hunt got the room very exciting about the evolving role and definition of planning, as we move toward the new co-creative experience. I agree that creative is not a department in an agency, but, rather, a forte that we must all employ in all our output.
The panel was a bit disappointing- it was almost entirely focused on media and felt like it was a hard sell pushing for online media buys (by the Barbarian Guy and Yahoo- big shocker). I also found it ironic that the title of the panel was “The Changing Landscape” and yet every panelist was a Caucasian male- there was no female or minority representation, which does not reflect the changing landscape!
Overall, I do agree that we must go beyond creating for TV, and must move to more holistic concepts- it just felt like all three of the last presenters preached to that point.
Posted by: Nancy | August 10, 2005 at 11:31 PM