The Changing Landscape

Rick Boyko is leading a panel of people saying fairly obvious things in a really badly miked-up way.

I feel kinda sorry for them because they're dealing with a lot of mic popping.

Though it's hiding the fact that they're not saying anything much. Maybe the mic thing is distracting them.

Apparently TV is in decline and the world is changing. (I seem to be getting over my fear of saying bad things.)

Someone from Yahoo is telling us that RSS is important. Who'd have thought it?

Someone else refered to daypop, which seems kind of interesting. Though I'm not sure why it's different/better from/than Technorati.

Apparently we have to embrace the digital age.

And now someone's quoted that stupid Ogilvy thing - 'the consumer's not an idiot, she's your wife'.

(Which is true because apparently no women work in marketing.)

A little bit bored now - found this fantastic yamaha website where you can download paper models of bikes and rare animals and stuff. But the best one is this paper version of a tool kit.

Scott Goodson is saying something reasonably interesting - talking about how creative agencies are shrinking, because they want to. Clients are building their own networks out of small companies and freelancers and stuff. This seems true, that there's going to be more collaboration, more temporary networks, more affiliation. Which creative people will probably find more rewarding. And clients will find more effective and cheaper. And as a corollarly of that, clients will take more and more of the 'brand guardianship' in house.

Comments

[henry lambert]

At least you've got Malcolm Gladwell to look forward to tomorrow. I'm looking forward to reading your commentary of that.

[ben]

Haha, well at least some of it sounds interesting?

My brother lives in Chicago. Fantastic city. Make sure you go to that Millennium Park at lunchtime. The big faces and the Anish Kapoor sculpture are great. And brilliant fun with a digital camera.

PS That stuff about agencies shrinking is true.

[henry lambert]

At least you've got Malcolm Gladwell to look forward to tomorrow. I'm looking forward to reading your commentry of that.

[russell]

Just been to Millenium Park. It's fantastic. Forgot my camera though.

[ben]

Glad you liked it. The way Chicago does big, public, free things always impresses me. This is after all, the skyscraping city with a man made beach one block East.

Millennium Park is fantastic. That Anish Kapopr thing is just amazing. And it's free. And it's open to the public. And it's art. And puts a smile on people's faces.

Apparently when the Mayor was elected a few years ago, he decided to pour all the city's money into making the city look nice. Parks, gardens, clean streets etc. He believed that if the place looked nice, everything else would fall into place.

A lesson for us all?