Google's Top Ten Rules for working.
Which reminds me - top ten things aren't used enough by agencies etc when presenting. People love them, and they're the perfect structure for things like debriefs, but I don't think I've ever seen a debrief that just said - Top Ten Things To Remember From This Research.
These are good rules from Kodak too - exactly what they should be doing. Shouldn't every brand offer ten top tips for good ways of using their product.
After every movie, I interrogate the person I went with - "top ten bits of the movie". We both chose a top ten, and can't replicate, unless it really was significant.
Posted by: Carol | December 08, 2005 at 08:37 AM
That is of course unless you have less than 10 tips!
Its definitely true with the writing I do, businesses are so much more interested if you put something into a list or key bullets.
Posted by: Rob Mortimer | December 09, 2005 at 12:45 AM