Matthew Batstone is talking, being a little dull, but OK. But I was quite pleased to hear a tribute in passing to the late Stephen King. Batstone used Stephen's legendary 'Account Planner's Toolkit' from JWT as the basis for the meat of his talk, and you can see that it still has real value today.
Anyone got a copy they want to share on here for everyone?
I've not got the Toolkit but I have a tatty copy of Stephen's Planning Guide.
I've also a copy of a Jeremy Bullmore talk, from about the same time, which concentrates on one of the many aspects of the Guide. (It's interesting to see the creative and planning heads talking the same language, literally.)
I've been meaning to scan them both for ages. Perhaps this will give me an incentive to actually do it. Interested?
Posted by: Patrick | May 11, 2006 at 12:01 PM
Yes please Patrick!
Posted by: henry lambert | May 11, 2006 at 12:20 PM
Hi Patrick,
I'm interested too!
Posted by: Marco | May 26, 2006 at 09:17 AM
I got the Thomson Total Branding document, if that's what you're referring to.
Posted by: Suresh Manian | July 16, 2007 at 06:01 PM