I just finished reading Apex Hides The Hurt by Colson Whitehead which is a brilliant novel about a naming consultant. It's one of those books which makes you question a lot of the stuff you do every day while simultaneously giving you ideas about how to do it. I love the way it's set in the present but also seems to be in a slightly timeless, slightly disturbing Americana.
And it didn't really occur to me until I'd finished it, but Mr Whitehead also wrote The Intuitionist, which is similarly brilliant and odd, and concerns a fierce dispute between factions of elevator inspectors. On the one side there are Empiricsts, on the other, Intuitionists. It should feel familiar to planners and market researchers.
May I borrow it under the APSotW library scheme, please?
Posted by: Ben | May 19, 2006 at 10:06 AM
of course. I'll bring it on Monday.
Posted by: russell | May 19, 2006 at 12:09 PM