I notice a few people have been rediscovering Howard Gossage recently, like Iain, and Faris. I was first introduced to his works and thoughts by a planner called Jeffre Jackson who was a strange and brilliant man I met at wieden in Portland. He's still strange and brilliant and now he's started a blog called Pink Air in tribute to Gossage's most famous campaign. Although Jeffre's a friend I have to say I hate his blog. Because every post is genius - thought-provoking, precise and bursting with interesting and contrarian ideas. The bugger.
It's worth starting with his intro on interestingness, then move to interestingness II. Then read everything he's written, but especially people_not_ready, hooray for ignorance, creative rebar and we are glass. He's got a way with words.
Everybody in advertising should have a copy of "The Book of Gossage" The forward was written by Geoff Goodby and it has everything howard ever did in it. Unfortunately, it's out of print (I'm surprised nobody has reissued it) But you can get second hand copies on Amazon for a small fortune. Well worth it though... Don't forget he also said... "The only people who care about advertising, are the people in advertising." How true, and the worst examples are all spending a fortune in Cannes right now!
England to kick the shit out of Ecuador!!!
Cheers/George
Posted by: George Parker | June 22, 2006 at 04:18 AM
Thanks for the heads-up, russell.
jeffre v. interesting man
Posted by: The Scamp | June 22, 2006 at 07:22 PM
Great link! Thanks for the heads up.
Posted by: Paul McEnany | June 22, 2006 at 08:37 PM
I just read that the book has been reissued: http://www.adbuzz.com/firehouse.php
/ http://www.adbuzz.com/books.php?bkID=7&bkType=both
:-)
Posted by: sunny | August 17, 2006 at 11:53 AM
Not only is the Book of Gossge available again from The Copy Workshop Professional Bookshop *, but the included Disc of Gossage can also be ordered seperately.
:-)
* http://www.adbuzz.com/books.php?bkID=7&bkType=pro
Posted by: sunny | August 22, 2006 at 09:06 AM