We were down at the South Bank yesterday and happened across this Helter Skelter. Good idea a Helter Skelter, we're big fans of them. Ooh, I thought innocent finally has some competent competition.
But then I noticed this laminated exit sign and I realised that feel good just don't get it like innocent do. Innocent would never just write 'exit', they pay attention to the details, they take every opportunity to be who they are and to maybe make you smile. They realise that a brand isn't just a big idea, it's hundreds and hundreds of little ideas, including an idea for a better exit sign.
Plus Innocent's drinks are nicer.
Nice helter skelter. My favourite fairground attraction. Thanks for the kind words Russell. Kind words are good because they mean we have to live up to them. So we shall carry on living up to them. Alert us if we fail to.
Posted by: dan at innocent | September 17, 2006 at 07:02 PM
Its the right idea but just doesn't have the heart or style to it that innocent does.
Posted by: Rob Mortimer | September 18, 2006 at 11:35 AM