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That photo makes me feel very very very (etc) small. Awesome.

Film cameras. Typewriters. All tools that require us to think more before we commit. Because it requires more effort to get the image on film. And because it requires more composition in the mind because you can't undo on a typewriter.

I think it's so popular because everyone's going "DUDE - RUSSELL WAS ON NECKER ISLAND!"

Having asked the question, I don't think it has anything to do do with the effort of getting the image on film - Lomos are famously point-and-click ("Don't Think, Just Shoot" was their motto). I think that idea is essentially a Luddite one, which is exactly what I was trying to avoid.

The interest lies in the artifacts, the non-perfect colour and focus, and the depth of the image - digital photos just seem 'flat' to me.

Non-perfection is certainly something to do with it. Which for me, with lomos, is to do with the non-preciousness of them. I certainly wouldn't stick my digital camera in a wave like that. But I'm happy to do it with the lomo, because the crappier it gets the better it gets.

The analogue shots on flickr are more interesting because the people still shooting film have a reason for doing so (or they inherited a suitcase full of Kodachrome from that Aunt in Muswell Hill). The rest of us are just shooting.

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