speechify

Speechification got a write-up in The Guardian over the holidays which was rather exciting. And there's been some fantastic listening up there recently. I've especially liked Dan's contribution of The Oyster Farmers, Roo's extra Don't Hang Ups,  Bobbie's Stop The World and Steve's To Sing Like Bing. And if you don't listen to anything else you might want to bend an ear to this Chris Watson programme.

Comments

[Eamon]

Hi

I am currently focusing my time (when I manage to find spare time) on 'brand utility' on my blog.

I think that 'brand utility' is something that people who work in traditional creative advertising agencies should be thinking about a lot. I think that there is certainly a future for 'brand utility' in advertising, but i kind-of-believe its future has been over-egged.

I have only recently begun to focus on 'brand utility' but i would be grateful for people's feedback so that I can generate - I hope - more useful thinking about why creative advertising still has a much stronger future than many think.

Again, apologies for all the half-baked, as well as poorly-communicated, ideas on my blog at the moment regarding 'brand utility'(lots of ideas, and little time). I would be grateful for people's participation. I plan to eventually tie things up at least in terms of the communication of ideas (with case studies, and so on) in a white paper that I would be happy to pass on to others (free of charge).

Eamon
www.spotlightideas.co.uk

(P.S. - I have worked as an Advertising Account Planner, as a TV Researcher, IT Consultant, and am now setting up my own career advice business).