The Book Seer is a splendid project from James at Apt. It's simple and seductive on the surface and clever and thoughtful underneath. And it's got a man with a big beard. You should take a look. And you should also read his post about it, because it explains in lay-person's terms, with The Book Seer as example you can understand, why stuff like good data practise and linkability and APIs are important. Verily 'tis dead good, even unto the end.