The more we muck about with things like Newspaper Club and Datadecs, the more clear it gets to me that the easiest way to get people to pay for digital things is to turn them into physical things. People understand paying for objects. They don't expect to get them for free. Certainly there are lots of downsides to objects, but understanding that you're supposed to pay for them is not one. As usual, toymakers are getting there first.
