One of the things that brand strategists never talk about is the fact that some of the most the most visible and successful brand makers ever exist in a completely different part of the forest and seem blithely unaware of all the usual "brand science "dogma. Specifically - fashion people.
Which is just a way of reintroducing the fact that I love documentaries about fashion and that there's another fantastic one to add to the canon, Dior and I.
Of course, it's partly about creativity, all that. But it's mostly about people and organisations and getting stuff done. Nerves, power, relationships. What everything's about, really.