James is starting to put his finger on something:
"I’m getting more radical in my view of the internet, this unconsciously-generated machine for unconscious generation. I’m feeling more sure of its cultural value and legacy, and more assertive about stating it. We built this thing, and like all directed culture of the past, it has an agency and a desire, and if you pay attention to it you can see which way it wants to go, and what it wants to fight. We made that, all of us, in time, but we don’t have full control of it. Rather, like the grain of wood, it’s something to be worked with and shaped, but also thought about and conceptualised, both matter and metaphor.
It’s possible, despite the faults of data and design, to be an unchurched follower of the internet: undogmatic, non-sectarian, wary of its faults, all too conscious of its occupation by the forces of capital and control, but retaining a deep faith in its message and meaning. A meaning which it is still up to us to explore and enact, to defend where possible and oppose when necessary. If there is progress, if things can be improved, then they must be improved by new inventions, by the things we have not tried before. No going backwards to the future."