I think the thing I really want to talk about at Strategy v Robots is the relationship between large organisations and technology. That seems to be the at the root of a lot of things.
And one of the themes that keeps beating me over the head is the way organisations seem incapable of learning anything from those that have gone before.
Social media, for instance, is not a new or unstudied phenomenon. Twitter is, after all, 10 years old today.
And yet, despite the obvious lessons of Mr Splashy Pants, here comes Boaty McBoatface.
Maybe it's all deliberate, maybe it's a clever viral campaign, maybe. I hope so.
But there's something real going on here, clever people refusing to learn.
Organisations making the same mistakes over and over again.