There are some reasons to call something MyWhatever or YourThingy - mostly 'engagement' reasons, marketingy reasons. I tried to stop it wherever I could in government but it still happened, people find it irresistible. And then inevitably you end up with this kind of thing:
Your MyAccount.
Do you think the MyAccount team members have accounts on the MyAccount system?
"Could you log into your MyAccount account?"
"My MyAccount account?"
"Yes please"