"I see a fair few people RTing this cartoon about the value of Chief Digital Officers because they don’t understand how f’ed most orgs are"
As Sam points out, Tom's cartoon illustrates how far from getting the point of 'digital' most organisations are.
If your Chief Digital Officer is 'floating somewhere between a CMO and a CIO' then, yes, it is a stupid idea. Because, for the thousandth time, 'digital transformation' is not about transforming marketing, it's about transforming the organisation.
I recently got asked for 'Digital Transformation' advice by the COO of a decent-sized organisation. Having ascertained that neither the COO nor the CEO had any experience of 'digital' I suggested that one of them should leave and be replaced by someone who did. They thought they wouldn't do that. Instead they're considering Plan B which is to hire a Chief Digital Officer and give them all of the CEO's authority. That might do.