"And this necessary lock-in is arguably the source of today’s ire. Whereas 2004's Web2 was reckoning with marketplace failure, 2021's Web3 is reckoning with user failure. We are a community of people failing the marshmallow test, always optimizing for less friction, more dopamine and shorter feedback cycles. We claim to want richer experiences, to support independent actors, to despise centralization and to demand more meaningful connections and higher quality content. But then we unlock our phones. And so Google, Facebook and Twitter’s success with data-based ad monetization and engagement optimized user experience is now the problem, not the solution."