Because the images. And these thoughts:
"‘The Amish communities of Pennsylvania, despite the retro image of horse-drawn buggies and straw hats, have long been engaged in a productive debate about the consequences of technology,’ noted Wired magazine in 1999. In 2013, an NPR reporter observed that the ‘Amish community [is] not anti-technology, just more thoughtful’. Kevin Kelly, the co-founder of Wired, spent time geeking out with ‘Amish hackers’ and peeking into workshops whose modern machines are powered by compressed air for his book What Technology Wants (2010). He concluded that: ‘In any discussion about the merits of avoiding the addictive grip of technology, the Amish stand out as offering an honourable alternative.’
Above all, decide to be OK with seeming eccentric. The Amish’s unusual approach has allowed them to survive for centuries, even while other cooperatives and intentional communities fall by the wayside."