I heard some good jargon the other day. Something I've spent a lot of time fighting without having a good name for it. Announceable. Something you can announce. A policy idea or initiative that you can announce and get some headlines. It doesn't need any other merit and it doesn't need to be real. You see announceables on the news all the time.
The problem, of course, is that sometimes some poor team has to implement it.
On the other hand, sometimes, an announceable is an art. It it's harmless and fun and costs you nothing and doesn't get in the way of real work.
It's interesting that most ad agencies don't show the same flair for promoting themselves as promoting their clients goods
— richard shotton (@rshotton) November 10, 2022
Charles Saatchi was a rare exception - here's John Hegarty talking about the early days of the agency
Via @davedyecom https://t.co/Q4Ft6rMs4b pic.twitter.com/FDdmUru8KB