Russell Davies

As disappointed as you are
About | Feed | Archive | Findings | This blog by email

dconstruct

dconstruct.004

My dConstruct talk has arrived on the podcast, and huffduff, so you might want to listen to it. (MP3) 

I haven't been able to bring myself to do so, but I can't imagine it'll be very coherent without the accompanying pictures and videos so I thought I'd do a sort of write-up here. I've not written too much, just the bare bones, so the best experience might be to listen to the podcast and look at these pictures. (It'll be a bit like watching cricket on CeeFax.)

dconstruct.008

After the usual introductory hooplah we dived straight into some quick thoughts on 'post-digitalness'. Considering three aspects of that:

dconstruct.009

Ever since Bruce Sterling coined the word spime, this has seemed inevitable to me. And we are, in fact, seeing more and more physical things with some sort of presence in digital networks.

dconstruct.010

And one byproduct of this will be an increased amount of bubbly writing and things talking to us in the first person - in an effort to make all these informationalised objects friendly and not scary.

dconstruct.011

Bubblino is my favourite example of this. It's an arduino connected to a bubble-machine connected to the web; watching twitter for its own name. Adrian takes it to conferences and it's always hugely popular. And I think it's so successful because there's a really magical equivalence between the significance and value of twitter and the act of blowing bubbles. It's a splendidly well chosen conjunction.

Bubblino at Bookcamp from Adrian McEwen on Vimeo.

dconstruct.014

But this is probably the most interesting aspect - we're finally moving past the twin elephants in the room of technological conversation. Infatuation with everything shiny and digital, and that nostalgic, 'Lead Pencil Club'  clinging to the past. We're finally getting to the point where we can decide which are the appropriate technologies to use based simply on their actual merits. And, we're starting to understand how to combine the analogue and digital in effective ways.

My favourite example is this: Things I Word Rather Read On Paper. Is it combines what the web does well; publishing, gathering, discovering and curating content (via instapaper) with what print does well; being readable, durable and portable.  

dconstruct.016

 Which leads us to this rather portentous title, based, in the noble tradition of previous talks I've really enjoyed at dConstruct from Tom Coates and Matts Jones & Biddulph (MP3). All I've done is expand on their notion that the web it is moving beyond being a thing of sites and is becoming a thing of APIs and services. They've suggested that our data is escaping the boundaries of any particular website, I'm just suggesting that we are soon going to see it escaping the boundaries of the web itself -  and of all those glowing rectangles.

dconstruct.017

And this excellent book has given me some intellectual backing for exploring this further.

dconstruct.018

dconstruct.019

First point worth noting -  all technologies grow out of previous technologies. The more technology there is around, the more there is to invent with.

dconstruct.020

As technologies develop, certain elements come to be used together frequently and particular technologies cluster together in what Arthur calls domains. He talks about how a particular combination of pistons, turbines evolved into the aeroplane engine- and found a peak of development in the Rolls-Royce Merlin.

dconstruct.022 

And many of us have been working in a particular technological domain too; that of the web and social media. One that's been extraordinary successful - economically and culturally. So successful that we were all Time's Person of the Year. 

victory from russelldavies on Vimeo.

But all this success made me think of this little moment from the World At War - a French general talking about the construction of the Maginot Line, and about how clever and successful the French thought they were. And it made me wonder if we weren't in a similar place - starting to be a little too pleased with ourselves and our social media revolutions.

dconstruct.024

And Arthur talks about another phenomenon in the evolution of technology - how things that are used together often enough start to congeal into a single unit. We don't talk about the various components of the engine, we talk about the whole thing - as a single technology.

dconstruct.025

Which reminded me of the origins of the word 'cliche' - in the days of movable type it meant a set of letters/words that were used together so frequently that the printer didn't bother dismantling them. Which got me think about the cliches we're building, and about one in particular - the screen.

dconstruct.026

Because these glowing rectangles are appearing everywhere in our lives. Pouring out into the world.

dconstruct.027

And they don't always work well. They don't fail gracefully.

dconstruct.028

We haven't really learned how to design or write for them yet.

dconstruct.031

They're so common, you even get them in Kinder eggs. And they're only going to get cheaper and more ubiquitous. And I wonder if that's always a good thing.

Look, for instance, at this video - Drone Controllers Execute Hellfire Strike - it's hugely impressive and deeply chilling, and illustrates for me, the distancing effect screens can have, the way they can come between us and the world. Should we really be thinking about doing more of this, of putting more screens in the world, of deciding to walk round staring at everything through an augmented reality lens. Obviously it'll be great for some things - but should we not be considering some alternatives?

(If only because people don't seem that impressed with screens any more. You can do the cleverest, most expensive, most extraordinary bit of programming but put it on a screen and everyone'll think they've seen it before. And they probably have. In a movie.)

dconstruct.033

dconstruct.034

So, let's turn back to Arthur and see what he can tell us. For instance, doesn't this description of a mature technology feel just like the web right now? "encrusted with systems and subassemblies hung onto it to make it work properly, handle exceptions, extend its range of application, and provide redundancy in the event of failure."

dconstruct.035

By way of illustration I showed the audience this. It's designed to go in the hole in a coffee cup lid.

dconstruct.036

It seems like the ultimate example of a technological dead-end. It's useful, it does what it's supposed to, it solves a problem. But it reminds me of many of those applications built on top of twitter. We're solving the problems we created. Tinkering at the edge of things. 

technology from russelldavies on Vimeo. 

(And, of course, it's not the only way to solve the problem. There's a rich ecosystem of products and solutions around coffee cup lids.)

This is how a lot of web stuff feels to me right now. We're looking for ways to escape this way of thinking, but we're just encrusting the old model with new sub-assemblies.

dconstruct.038

Arthur suggests that the answer is redomaining - introducing new components and new ideas from a completely different technological domain. This is how we get something genuinely new - not just by improving what we already have. This is one reason I suspect so many of us are looking at analogue technologies - we're trying to find a new domain we can combine with our existing digital expertise.

And the other reason is this:

brilliant from russelldavies on Vimeo.

There's something primal and irresistible about physical/analogue technologies. Compare and contrast the delight of this rocket engineer's 'brilliant' with the affectless 'excellent job' of the drone operators. Physical stuff reaches us in more fundamental ways than more stuff on screens.

(And a parenthetical thought occurred here)

And, actually, that's probably a good place to stop. I then talked about how some of this stuff had found practical application in the creation of Newspaper Club, and the lessons we'd learned doing that. I'm sure I'll bore you all rigid with that at some point in the future, so maybe we should end with the summary of what I thought I was saying. This:

dconstruct.070

dconstruct.073

And, finally, huge thanks to everyone at dconstruct - clearleft, the other speakers and the crowd. It was a tremendous day out.

November 08, 2009 | Permalink | TrackBack (0)

newspaper economics - all you need to know

newspaper economics

newspaper economics

newspaper economics

October 22, 2009 | Permalink | TrackBack (0)

bloody repeats

Design_Means_Russell_Davies.pdf (1 page)
I'm talking at Goldsmiths on Monday. It was quite late notice so it'll be the same stuff as I did at dConstruct. So if you saw that you might want to stay in and wash your hair.

October 21, 2009 | Permalink | TrackBack (0)

rsi 2


RSI 2, originally uploaded by russelldavies.

October 20, 2009 | Permalink | TrackBack (0)

hierarchy of knees

hierarchy of knees

October 19, 2009 | Permalink | TrackBack (0)

rsi

RSI

October 19, 2009 | Permalink | TrackBack (0)

paper city

thursday

If you're in the Piccadilly area this show is well worth a look. Partly because many of the works are pretty and interesting. Party because they're really smartly displayed - each print is on a separate paper pad, so if you like it you can tear off the top one and take it home. That might be very common but I don't get out much so I'd not seen it before. This isn't only a nice way of sharing the art, it also means you can see which ones were popular with other people. Easy, simple interaction. 

thursday

thursday

October 17, 2009 | Permalink | TrackBack (0)

what would clay do?

If Newspaper Club had a patron saint it would be Clay Shirky. (I think so anyway, I've not asked either of the others for nominations, Ben'd probably say Michael Beirut and Tom would say someone to do with kites).

Mr Shirky talked at a Yahoo thing recently, there's a live-blog of it here, and he said something that explained to me some of the things we've been doing. (Obviously as it's a live-blog, these words aren't exactly his own.)

One bit:

"10:25 a.m.  Culture is a huge thing to be worried about. There is no one set of lists covers all cases. For almost everything you say a community has to do you can find a community that doesn’t do it. Only one thing that you can posit as almost a universal: Start small and experiment from there. For instance, Torvalds didn’t say he wanted to target Microsoft or power statements. He said: “I’m doing a free operating system (just a hobby) I’d like to know what features most people want.”

Wikipedia says: “Humor me. Go there and add a little article. it will take all of five or ten minutes.”

The big takeaway. You can affect culture in a small way. Twitter started small just aiming to connect phones using text and a dispatch service. “It started with a small social model,” says Shirky. Twitter didn’t say I want to be a pest to the Iranian government."

Another bit: (my bold)

"10:30 a.m. Q&A: Shirky is asked whether the founders of Linux, Twitter and GPL secretly think they were going to change the world. Shirky says clearly Twitter thought it could be bigger. “They were trying for something that was big,” says Shirky of Twitter’s serial entrepreneur founders. Wikipedia was on the fence. Linus Torvalds had no prior art. The common thread is that they were small enough to get people into the cause with founders actively participating. “The discipline here was that the invitation says that it’s going to be fun even if two dozen of you show up,” says Shirky. It’s an external discipline on how you invite people to a culture."

This gets at why we've been so careful to manage expectations about what we're doing. It's not a cute tactic, we're not being overly modest, we don't actively want to be small, but we want to be good at what we do even if we only do it for a few people. We're not aiming to disrupt the newspaper industry, we're trying to build a good, new product/community for some people. If that turns out to be lots of people great, but we're not starting with that assumption.

And clearly this approach befuddles some. Dan from 4IP told us that some 'proper' VCs think we're just jokers. All the joking might have contributed to that, but I suspect that some of it is that we're not willing to do all that disruption/us-versus-the-dinosaurs talk. And we're not pretending to be working too hard. We're working efficiently/effectively and we're going home early and taking lots of time off. This is probably the wrong stance to take with most VCs, who seem to want to see blood on the keyboard.

Obviously-he-would-say-that-alert: Which should make us all glad all over that 4IP exists. It's not just that they're smart and imaginative or that they're investing in different things; it's that they're investing in different people. People who wouldn't be willing to do the usual VC dance and can deliver different sorts of value. That's got to be a good thing. Just as we need to find new models for the firm, we need to find new ways to stimulate and support entrepreneurs. 4IP is a great start because they're able to invest in the sort of things Clay's talking about.

October 16, 2009 | Permalink | Comments (0) | TrackBack (0)

upcycle

Upcycle-logo-Main-Texture-b

The Folksy lot have got a splendid upcycling competition going on at the moment, in collaboration with Sue Ryder Care shops. Very good idea, and if I had more gumption another excuse for me to talk about unproduct. Sort of. But I haven't got more gumption, so never mind. Anyway, go to Folksy.

October 16, 2009 | Permalink | TrackBack (0)

hit me with those laser beams

what still?

These posters are popping up around town and every time I see one I get a major frisson. I was about 16 the first time I heard Relax, starting to understand that music had other characteristics than cleverness and tunes and being about sci-fi. It was also important that the first time I heard it, it was really loud. In Top Shop in Derby. We didn't have loud music at home or in the car. I'd only just started going to the Co-op Disco. I only heard loud music via my Walkman. So this kind of thumping, slippery music was a complete revelation emerging from Top Shop's half-decent speakers, in public, bouncing off the walls. It sounded better out in the world than in your head.

(Of course it may have been Chelsea Girl. I don't remember the shop. Or who I was with. But I remember the feeling of the music.)

Listening back now it still seems extraordinary, pivotal, poised between euro-disco and house, pointing at the way that 4-on-the-floor beat would dominate the world, sliding underneath every musical culture becoming the basis of a truly global music. And the textures on top were astounding as well; simultaneously prog and sexy, as befits a man who made both Dollar and Yes sound brilliant.

I spent hours in front of the mirror working out how to dance like Paul Rutherford (whose dancing was arguably a more important contribution to FGTH's commercial and artistic success than anything the rest of the band did.) This was the essential 80s dance graduation - from the elbows-in, head-down, looking-out-from-your-fringe, alternate toe-pointing dance of the OMD/Depeche Mode generation to the chest-out, stand-up, Hi-NRG stylings that Mr Rutherford made so irresistible. I eventually managed a rough facsimile of it but I'm not a natural and I think it burnt all my learning-to-dance chips. Nowadays I can only actually dance to Relax or Enola Gay. Otherwise, I'm sitting down.

October 15, 2009 | Permalink | Comments (2) | TrackBack (0)

« Previous | Next »