IT conversations on Thursday 5
Fretting about some segmentation or market analysis or something. Don't worry about it. Listen instead to Ontology Is Overrated by Clay Shirky.
england 2-0 trinidad and tobago
News Of The World helicopter
National stress reduction
cool?
Martin, a friend and occasional commenter has a question he'd like you all to think about if you don't mind. So I thought I'd make it another Account Planning School of the Web quick quiz. Here's the question:
What does it mean for something, or someone, to be "cool"? Can someone come up with a
concise definiton, that others can agree on?
Tricky. A great challenge, one that many people have failed at. Post your definitions. One sentence or less. In the comments here by midnight GMT on Monday. Then we'll have another vote to decide the winner. The victorious definition gets another signed copy of Blink. (Again, signed by Malcolm Gladwell, not by me, I bought a couple).
the hardest word
I was just chatting yesterday about the power of mistakes. And how the times when things go wrong are great occasions to see the humanity behind a brand. And then, this morning, Rob from ad-pit pointed out this brilliant recall ad from Asda. As Scamp points out, taking a problem and making it a moment where you can feel warmer towards a brand is a great achievement.
And can't you feel the innocent influence in there too?
