Russell Davies

massive or cool

something occured to me today, while I was chatting with Dylan. It's simple but, I think, interesting.

UK marketing people (possibly European marketing people) assume that something can be either massive or cool. US marketing people assume that brands can be massive and cool. Or maybe that's just the difference between Nike and everyone else.

lobbies

I've been sitting in the lobbies of lots of agencies recently. (For one reason or another) And it does seem there's an inverse relationship between the creativity of the agency and the presence of their own ads in reception. ie the more ads you see in reception, the worse they are. I think this is a good lesson. I think a creative environment that's full of its own work is going to suffer from some sort of closed feedback loop. Put your other people's ads on the wall, not your own

pornography of work

we were chatting by email the other day. Talking about the appeal of programmes like The West Wing and CSI and Law and Order. And sure, it's to do with ensemble casts and great writing and tight plots. But it also occurs to me that it's to do with the pornography of work. These people have rewarding jobs, the stuff they do matters, they go home having acheived something worthwhile and significant. Of course we're fascinated by it