Jim Hytner of Barclay's is talking now. Easily the most engaging speaker so far, perhaps he's got interesting stuff to say, talking about all the instore stuff they've been doing. (I think a lot of it done by Vital. ) NDG has been talking about this stuff a bit, and while some of it's mixed I think it's a decent step forward for a bank. (Not yet, Ziba and Umpqua, but a really nice start.)
And he's using Adam Morgan's challenger brand stuff to talk about how they've changed the way they do everything. Now, that's being an influential planner. I don't know if Barclay's paid Adam for any consultancy, but they should.
(Still loving, Spell with Flickr)
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