I just re-read all the comments on the various posts on this topic and I think I'm going to have to start like this:
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I just re-read all the comments on the various posts on this topic and I think I'm going to have to start like this:
The comments to this entry are closed.
Are there any Connection Planners participating in this blog? I'm curious - what do Account Planners think about the concept of a Connection Planner? Some agencies have very blurred lines between the two disciplines.
Posted by: cait123 | July 04, 2006 at 01:28 PM
Nice start. Is it going to be accompanied by the Star Wars music?
Posted by: Ben | July 04, 2006 at 01:33 PM
that is super nice.
and just imagine if brands did that for their enthusiasts...
ok, maybe time to stop seeing brand blog insight in everything now.
Posted by: sarah | July 04, 2006 at 01:55 PM
Actually Sarah, you are/should be onto something there...
What a way to get people invloved with a brand, using blogs to gague opinion or create content in a fun and open way.
E.g.: Innocent ask people to submit ideas for carton jokes/text.
Capcom used to use fan-created characters in their Megaman games; which created a huge cult following of people designing their own characters for it... I wonder...
In a way, perhaps it helps for this talk to be largely blog generated. Doesnt that just show you the power and abilities of a blog and blog communication riiiight there!
Posted by: Rob Mortimer | July 04, 2006 at 02:15 PM
Thanks chief!
Connection planners - I guess I might be - although I don't work for TBWA [although I know other agencies use the term in the states].
But I think my agency is one of those that has very blurred lines.
I think it was Simon Thompson at Honda who said:
Idea first
Customer Second
Channel third
But, being a planner type, I see it more as a triangle.
Posted by: Faris | July 04, 2006 at 04:14 PM
That's quite lovely of you. Thanks.
Hey, does this mean we get a discount off the registration for the conference? "No really, I'm a presenter..."
Posted by: Jason | July 04, 2006 at 04:42 PM
Now that is cool!
R
Posted by: Richard | July 04, 2006 at 05:38 PM
yeah, but then is the blame distributed as well as the credit? i;m not having you darkening my good name davies. credit yeah, blame no. capiche?
Posted by: jamesb | July 04, 2006 at 10:42 PM
Not only is that a very nice thing to do. I think it's perhaps one of the most powerful slides you could show.
When you unpack it, there's so much that it says:
1. my blog is an R&D tool
2. my blog is human
3. my blog is very interesting to these people
4. my blog has become (part of) a community
and loads more besides.
A presentation that actually lives and breathes what it's talking about. How good is that. Nice one.
Posted by: Iain Tait | July 05, 2006 at 09:20 AM
Great start! That's the point of blogs to me- they're about a community. What's the end?
Posted by: Andrew | July 05, 2006 at 12:09 PM
Following on from Iain Tait's comments:
Do these points mean that Russell Davies (and those who react & reply to him) are creating a trusted brand in blogging?
That is to say, the Blog-Meister & chums, by blogging on brands, are becoming the blogging brand of choice. And then you use the blog to wonder what the connection could be between blogs and brands.
Great stuff! Do keep it coming.
Posted by: NickB | July 05, 2006 at 04:58 PM