
All this talk about buttons and simplicity reminded me of my favourite defunct brand of all time - My First Sony - a brilliant brand idea, but also a fantastic range of products. I have a number of bookmarked searches on ebay but this is the one that always cheers me up the quickest. These things are masterpieces, they're designed to be used by kids so they actually thought about how stuff should be used, they didn't just throw it all together and try to make it as small and black as possible. Many of them are genius, but my favourite is the alarm clock.

That entire big blue ring clicks round to move the alarm hand. Dead easy to use. The numbers are huge and legible. That big yellow button on top is the off thing. Easy to find. The radio tuning is simple analogue up and down. (Though it's broken, so I'm going to have to open it up some time.)
The best bit is that you can select how you'd like the alarm to sound; digital dog, digital chicken, digital train or digital er, digital thing. All of which are loud, grating and very en-wakening. Exactly what you want. (Actually they've got that same grainy, sampled, 80s crunch you get with an early Akai). Sometimes you want real buttons you can actually press. And you want them to do something silly. That makes for a great product.