Russell Davies

As disappointed as you are
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this is your brain on music

Brain_1

I suspect that one of the reasons I’m a creative generalism enthusiast is that I wasn’t allowed to do the A levels I wanted to do at school – English, Music and Physics. The timetable didn’t allow for that combination of arts and sciences. I’ve always had this feeling (obviously untrue) that if I’d been allowed to do that I’d be Thomas Dolby by now.

This strange combination of interests probably makes me the core audience for This Is Your Brain On Music by Daniel J Levitin but I suspect it’s more than just me that’ll like it. And I really liked it. Mr Levitin started life as a musician and then became a well-respected recording engineer and producer. Before chucking it all in and becoming an expert in neuroanatomy, cognition, perception and music. What a brilliant life. And he writes really well too. If you’re interested in the way the brain works, or how music works, or how people work you’ll like this book.

I’m never any good at writing proper book reviews so instead here are two little moments I attached sticky notes too. They don’t necessarily indicate what the book’s about but they were bits that snagged on my brain.

He mentions the British philosopher Alan Watts, author of the The Wisdom of Insecurity; “if you want to study a river you don't take out a bucketful of water and stare at it on the shore. A river is not its water, and by taking the water out of the river, you lose the essential quality of river, which is its motion, its activity, its flow.” I love that idea. And it explains a lot of my dissatisfaction with the way most industries do research.

And he also talks about spandrels, a term that evolutionary biology has borrowed from architecture.  A spandrel is apparently an accidental byproduct of a design decision – so if you design some arches to hold up a dome then the space between the arches is a spandrel. And, according to Steven Pinker, music is a spandrel. "Music is auditory cheesecake. It just happens to tickle several important parts of the brain in a highly pleasurable way, as cheesecake tickles the palate.” He thinks music is a byproduct of our evolutionarily adapted tastes for language, rhythm and stuff.  Levitin disagrees and thinks music is useful evolutionary behaviour (citing the fact that Mick Jagger has slept with thousands of women despite being hugely ugly.) I'm simplifying tremendously.

I’m not qualified to enter that debate. But I think spandrel is a very useful term and will be attempting to shoe-horn it into all sorts of conversations very soon.

Reading this and listening to Bill Drummond talk about No Music Day has made me think about my own relationship with music again. I started a blog explicitly to talk about music. Because I felt I should be talking about something that’s that important to me. But I almost never write anything in it. I think I don’t like writing about music. I certainly don’t like reading about it. I think music might be an unbloggable part of my life. It’s good to know that something is.

November 22, 2006 in book | Permalink | Comments (12) | TrackBack (0)

beeker coffee

Coffee_2

Beeker's going to host coffee morning on Friday because I've got to work. Usual arrangements; Breakfast Club, 11am, Friday. Anyone can come. You don't have to be a planner, or work in anything like advertising or 'digital', you won't be expected to talk about brands. It's just chatting about whatever comes up. It's nice.

Please someone turn up and show Rebecca some support.

November 22, 2006 in coffee morning | Permalink | Comments (1) | TrackBack (1)

apples scores

Apsotw

Simon and I have just been through all 50 entries for Assignment 10 for the last time. And since there were so many entries I don't think we can mark each one individually. Sorry about that. Instead we've recorded about 30 minutes of audio talking about the best ones, what might be good stuff to do and what to learn from this exercise. Hopefully.

Here are the 10 propositions from the winning paper from Ben M.

1. Apples help digest everything else.

2. Eat apples. Save the trees. Reduce global warming.

3. Sweet snack, good for teeth, recycled packaging

4. Apples. Earth’s vitamin tablet.

5. Apples. The dawn of Atheism.

6. Apples. Detox since before tox.

7. Apples. Smoothies without plastic.

8. (RED) Apples

9. Apples. Faster food.

10. English apples. Fruit without emissions.

They're not all brilliant, but quite a lot of them are. More than I could have done. As we discuss in the audio a proposition is a limited tool, increasingly unsuited for building communications today but it's a really good thing to get good at. It's like a musician practicing scales. Thinking propositions teaches you to think about precis, memorable language, tangental thoughts, differentiation, all sorts of things.

Even people who don't like propositions find themselves using this kind of thing as a kind of internal headline. A way of summing up an idea.

Quite a lot of you didn't really do propositions. Many of you gave us ideas for the marketing of apples, which is fine and dandy and many of them were great ideas, but that's not really what we were looking for, this is not what this exercise was about. This was about creating pithy little communications thoughts such as those above. Similarly many of you gave us 'territories'; areas where we might find a proposition (healthiness, range, englishness, temptation, etc) but didn't distill it into a coherent thought.

This might be because lots of you didn't read the task properly, including the addenda (is that a word?) to the task we added in the comments. First rule - read the whole assignment. However, it may be that we weren't clear so I'll give you the benefit of the doubt and apologise for that.

Anyway - we'll bumblingly try and explain what we mean in the audio.

BUT, although Mr Grant will think me a hopeless ludite, I think this proposition thing is well worth practising so I'm going to suggest we do it again as a quick end of November task.

The subject is Maple Syrup. Just 5 propositions. Each one just a sentence of 10 words or less.

Try and do some as good as numbers 4, 6 and 7 above. Get them in before December 8th.

Hope this makes sense, and congratulations to Ben who wins this month's challenge. Though I've not worked out what his prize is yet.

MP3


November 21, 2006 in Account Planning School Of The Web | Permalink | Comments (15) | TrackBack (1)

no music day

Nomusic

If you're listening right now (2pm GMT) then Ben Thompson is interviewing Bill Drummond about No Music Day on Resonance FM. They've started with Douglas Bader talking about Hurricanes so it's off to a good start. I'm taping it off the internet (or trying to) so I can hopefully post an audio file later.

update - here's the audio, it starts oddly, street noise into Douglas Bader, and it's a little quiet for the first couple of minutes (my fault), if you want to skip through it gets to a reasonable volume at about 3:27. And it's well worth listening to.

MP3

And here's the text of the splendid Quentin Crisp quote.

November 21, 2006 in audio | Permalink | Comments (1) | TrackBack (0)

all over the world

Open_3

I'm increasingly convinced that what we'll know most about in a year or so is not brands and communications and that, but how to be a global small business. How to do distributed creativity and collaboration, that kind of thing.

The last post I did on this was inspired by Ryan Freitas's little gawker experiment, and this post, and our recent experiments, have been inspired by his splendid talk at Adaptive Path, available from IT conversations.

First thing, we've cut way back on regular email and started sending video to each other. It's dead easy to fire up iSight and email a video and they're just much more rewarding bits of stuff. They contain all the required factual info (or whatever) but also tons of useful rich context. Like how people might be feeling. How enthused they are. What time it is. The stuff you get when you share an office with someone but that you never pick up from text based stuff.

I would love an application that would extract these videos from our mails and build a single archive video with everything in the order it was made - so you get a sort of linear video version of the conversational thread.

I've also been experimenting with Twitter which is rather excellent. It gives you tiny real time glimpses into what people are up to. You can text your updates or do it via the web or IM and the updates come to you via SMS, IM or direct onto your blog. You can see the 'what am I doing' thing over on the left somewhere. At the moment it's only giving me an insight into the life of DanG which is slightly odd because I've never actually met him.

We're all also very excited by scrybe. We've signed up for the beta but not got invites yet. Seems like it's got a lot of stuff we might use.

November 20, 2006 in oia | Permalink | Comments (4) | TrackBack (0)

faris wins

Post_2_1_1_1

Faris wins. Congrats to him. It's a great read. As are all the entries. November is next, start making notes. Thanks to all the nominators and nominees.

Voting

November 20, 2006 in Of The Month | Permalink | Comments (2) | TrackBack (0)

it's soo fresh

God, I love this. Takes me right back. This is from a bunch of old school treats listed at music thing. Brilliant.

November 19, 2006 in thinking about music | Permalink | Comments (0) | TrackBack (0)

another job

Vacancy

Fallon are looking for a senior planner. Details here.

November 19, 2006 in the job | Permalink | Comments (0) | TrackBack (0)

it is obvious

Dsc01382

Went to see the H.A. Rothholz posters at the Margaret Howell shop. City Of Sound's already written about it better than I could but I was especially struck by the obviousness of the messages the posters were trying to convey - 'Fence All Openings' 'Buy Stamps In Books' 'Drivers Be Alert'.

Dsc01383

Sorry about the bad picture, but this is a haunting reminder to tie your shoe-laces.

Dsc01385

I very much like the stuff in Margaret Howell but they do seem to match the austerity of the product with a certain 50s chilliness in the quality of the service.

November 18, 2006 in images | Permalink | Comments (3) | TrackBack (0)

someone at nike or rga...

Run46
...or even snipperoo please tell me you're working on some way to get my nikeplus run data onto my blog more easily. I'm getting a little fed-up with screengrabbing and pasting these little graphs. It'd be lovely to have a little 'send to blog' button. Or a widget I can have running on the blog that would grab data from the nikeplus site. I can't be the only runner who desperately needs some public affirmation for every run he or she does.

Or does it already exist and I'm an idiot?

November 18, 2006 in ideas | Permalink | Comments (1) | TrackBack (0)

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