
I had a very respectable breakfast the other day, with Scamp, famed copywriter of this parish. And we agreed to do some kind of cross-border blogclash. His original suggestion was that we would trade insults about our respective trades but frankly, I've had enough of that through the years and hoped for something less likely to descend into a sprial of vitriol. I like his current suggestion a lot more; Six Things Creatives Need To Know About Planners, (and he's organising Six Things Planners Need To Know About Creatives.)
It'd be very easy for this to slip into the same old cliches but I'd like to avoid that if possible, I think for every 'we never get any decent briefs' we could respond with 'you never do any original ads'. And that might be funny for a while, but then we'd conceed to preserve their fragile egos (see it's starting already, I take that back) and no-one would actually learn anything original except the correct size for logos. (Oops, I did it again.)
So please contribute to the comments if you'd like to, but try and keep it useful. Northern Planner has already made a fascinating contribution here. Once we're done with some commenting I'll do a sum-up and take out (or add in) the vitriol, just to get the right level of spleen.